Led the full creative direction for Tonificare, a sports nutrition brand focused on hydration and gut health. Developed the brand identity, packaging, Shopify website, and marketing visuals with a bold, high-energy aesthetic. Created high-end mockups, directed photo and video shoots, and produced animations for product launches and social media. Designed brochures, flyers, influencer kits, and email campaigns, while coordinating with printers for consistent, high-quality packaging. This full-scope creative work became the foundation for the brand’s transformation into OMMI Nutrition.