I led the complete rebranding of Tonificare into OMMI — a bold, flavor-forward supplement brand designed to break the mold. From logo and identity to packaging, website, and ad creative, every touchpoint was crafted to stand out in a saturated market. I directed product photography, coordinated print production, designed digital assets, and developed a vibrant visual system that boosted brand recognition and drove a 60% increase in sales within two months.